Introducing iPhone Pocket: a beautiful way to wear and carry iPhone

I’ve always been a sucker for gadgets that blur the line between tech and fashion—think the Apple Watch’s quiet elegance or those Hermès bands that whisper “I’m rich but understated.” But when Apple dropped the iPhone Pocket last week, a collaboration with Issey Miyake, I couldn’t resist diving in. This isn’t just another case; it’s a 3D-knitted pouch that turns your iPhone into something you wear, like a second skin or a talisman. Launched on November 14, 2025, it’s already selling out faster than a limited-drop sneaker, proving that even in a world of minimalist tech, a touch of playful absurdity hits hard iPhone Pocket Review iPhone Pocket Review .

The Magic Behind the Knit: Design That Stretches Beyond the Ordinary

What sets iPhone Pocket apart is its singular 3D-knitted construction, born from Issey Miyake’s R&D labs in Japan and refined in tandem with Apple’s design team. Inspired by the simple idea of “a piece of cloth,” it reimagines the brand’s iconic pleats in a ribbed, open structure that expands like breathing fabric. Slip in your iPhone, and it hugs it snugly; toss in AirPods, keys, or lip balm, and it grows accommodatingly. The real quirk? When you stretch it, the weave parts just enough to tease a glimpse of your screen—perfect for that quick notification check without fumbling iPhone Pocket Review .

Yoshiyuki Miyamae, a design director at MIYAKE DESIGN STUDIO, nailed it when he said it explores “the joy of wearing iPhone in your own way.” And Apple’s VP of Industrial Design, Molly Anderson, echoed the shared ethos: craftsmanship, simplicity, and delight. It’s universal yet personal—pair a cinnamon Pocket with an iPhone 16 Pro in cosmic orange, and you’ve got a vibe that’s equal parts boardroom and streetwear.

Here’s a quick visual on the palette, which was crafted to mix seamlessly with any iPhone shade:

Prices are U.S., but expect similar in other markets—check Apple’s shop for your region for exacts.

My Hands-On Take: From Skepticism to Secret Obsession

Full disclosure: When I first saw renders, I side-eyed it hard. A $150+ knit sock for your phone? In 2025, with wireless charging everywhere? But after snagging a short-strap lemon one from Apple SoHo (before it vanished—pro tip: set alerts on apple.com), I get the fuss. Worn handheld, it feels like an extension of your palm; looped on my bag, it’s a subtle statement that doesn’t scream “look at me.” And body-worn? Tie it around your wrist like a futuristic bracelet, and suddenly errands feel like a fashion editorial.

That said, it’s not flawless. The open weave means lint magnets beware, and at full stretch, it might not shield against drops like a rigid case. CNET’s tester called it a “gadget mankini” for its bold, body-hugging vibe—wryly spot-on, and I laughed while nodding along. TechRadar pushes back on the ridicule, listing five smart reasons it works: versatility, personalization, and that aspirational Apple-Issey glow. On X, reactions range from “kaus kaki mahal” (expensive sock) jabs in Indonesia to sold-out boasts in Korea—humanity in real-time.

Where to Snag Yours Before It’s Gone (Again)

Availability kicked off November 14 at select spots like Apple Regent Street in London, Apple Ginza in Tokyo, and Apple SoHo in NYC—plus online in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. It’s a special-edition drop, so stock’s fleeting. Apple Specialists are on hand for styling sessions, especially handy for holiday gifting. For more on Issey Miyake’s textile wizardry, peek at their official collab announcement.

In a sea of sameness, iPhone Pocket reminds us tech can be tactile, joyful, and yes, a little ridiculous—in the best way. If you’re torn, start with the short strap; it’s forgiving for newbies. What’s your take—genius or gimmick? Drop it in the comments.

For deeper dives, cross-reference with Vogue’s fashion lens or Hypebeast’s streetwear spin.